ANNIVERSARY FEATURE
the past 12 months , no less than 45 % of the company ’ s staff have been promoted .
The Fair team onsite
winning dance festival clients including Garage Nation , Kisstory and Boiler Room , along with more sedate concert series such as Heritage Live , and the likes of Grosvenor Estates , Galletti began to believe that the company needed to differentiate The Fair festival team with a new health and safety offering .
She says , “ One of the unique things about our safety team within The Fair was it being very female led . Sarah Tew [ We Are OPS account director ] and I wanted to rebrand our offering as a separate safety brand so we could cater to the corporate clients and push that area more . The female-led branding was important in that it made us more approachable for many people .”
Other key members of the We Group team include Millie Devereux , production director at The Fair , and We Are Placemaking account director Hanna Davis .
Morgan says that since the outset , the company has focused strongly on not only building a solid team of full-time staff but encouraging them to stay loyal to it : “ One of the problems that every agency faces if they just do festivals , is the seasonality . I ’ ve always wanted to have a
Nick Morgan , Yasmin Galletti and Rob Dudley
team of full-time staff in order to build a culture in the business , and have people really understand the processes and finesse their skills .
“ Onboarding new staff is a three-tosix-month process just for them to learn the very basics of how we operate as a business and understand the clients . Someone coming in for one season doesn ’ t help us as a business .”
To incentive longevity at We Group , employees are made shareholders in the business on their third anniversary of employment . Morgan says further motivation is provided by giving staff the opportunity to expand their careers . In
Oversees horizons NEBOSH qualified , Rob Dudley has more than 20 years of event production experience managing and producing large scale live events , including festivals and exhibitions in the UK , Europe and the US .
Last year saw The Fair deliver its first show in the US . The project was an expansion of its work since 2022 producing RecFest ; a ground-breaking event at Knebworth House that is a recruitment fair created in the format of a traditional greenfield music festival complete with live entertainment .
The Fair helped roll out RecFest in Nashville last year , which Dudley says was a major undertaking : “ We produced the event , and that was a big achievement as it involved finding the venue , designing the site , sourcing all of the contracts , getting all of the permits , booking all of the infrastructure and staff and then flying a team out there to deliver it .”
The Fair now has O1 Visa status for the US , allowing its teams to deliver shows and events there without the need for the added expense and possible inefficiencies of local production partners or fixers .
On the back of RecFest USA , and with Galletti having recently returned from working on the Formula One Grand Prix in Saudi Arabia , international expansion is a key focus for The Fair ’ s team .
“ We have invested a lot of money in it ,” says Morgan , who is doing the interview while sitting on a rooftop in Miami . “ We ’ re making a big push in the States . The UK is a really tough market , and in America every state is bigger than the UK . There is still huge potential here with festivals . If you look at a major metropolis like LA , they currently have maybe 15 strong festivals a year . I feel that they ’ re on a journey , that there ’ s going to be loads more shows here , and we ’ re going to be here to support promoters and potentially other producers ; because the UK is accessaa . co . uk 37