What was the first event you attended that really made an impression on you ? In 1997 , Michael Jackson performed at Cape Town ’ s Greenpoint Stadium during the HIStory world tour . Unable to afford tickets , I sat outside with a six-pack of beer and watched the volume of traffic heading backstage . I vowed to myself that one day , I would have that opportunity . A decade later , I was employed at Big Concerts , and I finally had that backstage key .

How did you come to join the events industry and what was the initial role ? My ‘ first career ’ was in radio , where I was GM / programmer of South Africa ’ s biggest station ( 5FM ). Here I befriended Attie van Wyk , the legendary founder of Big

Concerts , who then offered me the role of chief operating officer in 2006 . I couldn ’ t say yes quickly enough , and what followed was eight unforgettable years with Attie , managing the most exciting global tours around .

What led you to leave Africa for the UK ? Moving to the UK was unexpected . Whilst not looking for a change , I heard about the live entertainment director role at Glasgow ’ s Hydro arena , and I knew that this innovative arena in a top music city would transform the UK ’ s touring landscape . John Sharkey took a chance by hiring me , for which I am forever grateful .

What is the first high point of your time at AEG and The O2 that springs to mind ? My first memory of The O2 was being late for a budget meeting on my first day ! Since then , I have had many memorable days at AEG – from Coachella sunrises to BST Hyde Park sunsets .

You chair the LIVE Green working group , what fires your passion for sustainable venues and events ? I don ’ t believe that anyone can ignore the state of peril that our planet is facing . The science really is clear – our actions have damaged the planet and we need

to take action to reverse the decline . I ’ m proud to be a part of both AEG and LIVE Green who are taking responsibility and making the necessary steps to lead the industry .

Has there been anyone in the industry that has proved inspirational ? Here ’ s my Grammy acceptance speech moment … shout out to Attie van Wyk , John Sharkey , Rich Krezwick , Tom Miserendino , Jay Marciano and Phillip Anschutz for believing in me , … and a huge big shout out to the team at AEG – always a constant source of inspiration . They ’ re fun , driven , cool , and genuinely rock !

If there was one thing about the live events industry you could change instantly , what would it be ? While I love the industry , we need to further increase our efforts towards positive climate action . As influencers with millions of listeners who trust our message , we have the creativity and capability to enhance not only our industry but also inspire others to do the same .

What is your favourite way to unwind ? I love to travel . Much like music , it connects us with new people and cultures , and inspires us to see the world in a different way .