With a group of worldwide colleagues atMexico ’ s
Vive Latino festival fantastic way to nurture new talent , and we ’ ve already hired several full-time off the back of it .
How important do you feel the LIVE Trust and the adoption of a ticket levy to support grassroots festivals and venues is ? It ’ s great to see more focus on the long-term sustainability of grassroots festivals and venues . These spaces are the backbone of live music ; supporting emerging artists , shaping future industry pros , and growing the next generation of fans . At Ticketmaster , we ’ ve partnered with MVT since 2016 , launching initiatives to get more revenue back to the venues that need it most . We ’ ve recently launched our charity upsell option , which we matched , raising £ 150,000 in the past two years . We also support the scene through Ticketmaster Local ; helping fans discover gigs , comedy , and live shows right in their area . It ’ s all about getting people out to support their local venues and artists , keeping the scene thriving .
How important is driving gender equality in the events industry to you ? Hugely important . We ’ ve made progress , but there ’ s still work to do to ensure equal opportunities , recognition , and representation . The industry thrives on diverse perspectives , and creating a culture of support and mentorship is key . I ’ ve been lucky to have great mentors , and I want to do the same for others . Equality isn ’ t just a women ’ s issue , it makes the whole industry stronger .
If you could change one thing overnight about the live events industry , what would it be ? More kindness . We ’ re all working toward the same goals and no one wants mistakes or delays . A more supportive , collaborative environment would help keep the best talent in the industry .
What is your favourite way to unwind ? Most weekends , you ’ ll find me on the sidelines of a football or rugby pitch , cheering on my very muddy seven-year-old . When I ’ m not working or travelling for events , I ’ m a homebody ; cooking , spending time with family , and winding down with a glass ( or two ) of red wine and a home improvement show . accessaa . co . uk 51