Access All Areas Spring 2025 | Page 42

AAA 100

AAA 100 unites at EPS

Access All Areas has launched the AAA 100 ; a community of 100 of the most prominent and influential senior leadership figures from the live events sector

The AAA 100 initiative has been launched to help drive collaboration , thought leadership and best practice within the live events industry . Many of the AAA 100 will be speaking on conference panels at the Event Production Show ( EPS ) at ExCel London on 26-27 February . To

celebrate its launch , Access All Areas will host a AAA 100 lunch on the second day of EPS .
With the membership updated annually , the AAA 100 will be invited to
engage with the Access All Areas brand throughout the year and collectively act as an advisory board that helps shape its content and events to ensure they are honed to best meet the demands of the industry .
Members of the AAA 100 will be invited to feature as guest contributors in the quarterly AAA magazine , to speak at our conference events , participate in roundtables and other industry gatherings and initiatives .
To highlight and recognise the event professionals who engage most in the AAA 100 initiative , a leaderboard will be created , with the most active members rewarded .
The inaugural AAA 100 : Adem Holness , Head of Music , SXSW London Benjamin Street , Festival Director , Wild Paths & Wild FieldsFestival Craig Mathie , Managing Partner , Project 30 Gill Tee , Co-Founder , Blackdeer Festival / Blackdeer Live Saoirse Holland , Director , Raver Tots Sybil Bell , Founder and CEO , Independent Venue Week Terry Smith , Managing Director - Global Seating , Arena Group Jackie Slade , Freelance Event Specialist Laura Pierce , Head of Major Sports Events , Greater London Authority Sam Booth , Director of Sustainability , AEG Europe Sian Morse , Sales & Marketing Manager , Festival Republic Sian Bennett , Director , Mustard Media Anna Mittler , Senior Digital Partnerships Manager , AEG Europe Cat Kevern , Director , Electric Cat Productions Clare Goodchild , Director , Organise Chaos Kate Osler , Festival Director , El Dorado Festival
Left to right : Alexandra Ampofo , Gill Tee , James Massing
Lucky Thompson , Senior Director of Events & Operations , AEG Presents Nick Morgan , Founder & CEO , We Group Dr Roxy Robinson , Event Director , From The Fields Tiffany Gaskell , Head Of Operations and Infrastructure , Victorious Festival James Massing , SVP , Live Nation James Penfold , Commercial Director , Dreamland Margate Milo Gabric , Project Delivery Director , Identity Alexandra Ampofo , Live Music Promoter , Metropolis John Rostron , CEO , Association of Independent Festivals
Katie Vine , MD , Engine No 4 Laura Armstrong , Operations Director , LS Events Chris Tofu , Chief Vibe Engineer , Continental Drifts Claire O ' Neill , CEO , A Greener Future Joanna Wales , Event Experience Director , London Marathon Events Paul Dunstan , Director of Events , Golf Saudi Rik Weightman , Production Director , Live Nation Hugh Brasher , Event Director , London Marathon Events Lana Elworthy , Head of Production , Boomtown Fair
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