Q & A Anu Sivabalan Managing director
1 . Who are SA Event Solutions ?
We are SA Solutions Ltd . Our company provides Event Management solutions for high-scale events . We provide multiple services for the Events industry including :
• Full Event Production : Lighting / Screens / Sound
• Security for Artists and Venue
• Venue sourcing and liaising with the venue from start to finish
• Luxury Privately Escorted Transport service
• Hotel Accommodation booking
• Marketing and Advertisement
• Security , including CCTV ( temporary and permanent )
2 . Tell me about yourself and how you got into the industry ?
My name is Anu Sivabalan , I first started organising events whilst I was at University as Leicester University Tamil Society President . Here I managed two sell out events - first , a club night and second , a Tamil dinner and dance event . Since then I worked as a Medical Representative full-time and during COVID I had a lot of time off and started thinking what more I could do . Seeing as I was good at managing events I thought why not look into doing this part-time . Since then I started SA Event Solutions and have managed many successful events within the industry .
3 . Since starting SA Event Solutions what have been your highlights ?
My highlight has to be when we completed Anirudh ’ s Europe ‘ Once Upon A Time ’ Tour in England and Paris . Anirudh being a multi-award winning Indian music
composer and singer . On 2nd December in London OVO Wembley , with 14,600 attendees , and on 4th December at Paris Accor Arena , with 13,000 attendees .
4 . What challenges have you faced during your journey ?
One of the main challenges involved getting a foot into the market . Networking and talking to the right people was key in starting up , not being from the industry and also having a full-time job and doing this simultaneously was challenging . However , with some help , SA Event Solutions has accomplished many great things despite these challenges .
5 . How is 2023 looking like for you ?
We have an eventful year coming up . With lots of Music shows , Cultural programmes , Audio Launches , charity events coming up both in the UK and Internationally .
6 . Where do you aspire SA Event Solutions to be 10 years down the line ?
10 years down the line I aspire SA Event solutions to have reached new heights . Being one of the top Event Management companies in the industry and having accomplished record-breaking events .