Access All Areas September 2020 | Page 7

Industry views SEPTEMBER | AGENDA “While this is a challenging time for everyone – the live events business in particular – we are well positioned to weather this crisis.” Thousands gather for ‘Red Alert’ protest in London Thousands of event professionals seeing the huge crowds dressed in gathered along London’s red was a bittersweet one: “I think Southbank on Tuesday 11 August, to we had about 2,800 people register demonstrate the critical condition of in the end, and about another the events industry. 1,000 walk ups who didn’t register. Eventprofs in red shirts lined the When I saw all these people in red entire Southbank from Westminster I thought: “Ah, it’s fantastic to see to the Tate Modern, as part of so many people come out. But then the #WeMakeEvents ‘Red Alert’ the follow up thought is: ‘every one campaign. They came from all of these people is an unemployed corners of the events industry, technician.’” including the live music, festival, White Light partnered with exhibition and conference sectors. fellow suppliers Event Concept Access deputy editor Stuart and TSL, collectively contributing Wood was on site and took some around 1,000 red lights to the day of pictures which can be viewed - action. The White Light team were alongside the official photos from stationed at the Tate Modern, at the the event – in our gallery on p32. end of the Southbank route. At the same time across the UK, Raven added: “Our technical event venues and landmarks were director wasn’t so happy about us lit up in red, while marches and lending out hundreds of lights for demonstrations saw eventprofs free – he was worried we wouldn’t coming out in full force. In get them back. But every single Manchester, production staff one came back. It was all for a good marched their flight cases through cause.” city centre streets while wearing The mood at the London red. event was one of togetherness In London, a barge bearing a and celebration, although bright red #WeMakeEvents logo it underscored the financial sailed down the Thames, ahead difficulties and struggles being of a boat filled with politicians and faced by the events sector. journalists who had been invited to Eventprofs waved their phones, attend by the Professional Lighting lit with red lights, while cheering and Sound Association (PLASA), and chatting to each other. Many which organised the day of action. brought speakers and played Bryan Raven, who was also on music – one on Waterloo bridge the boat, is managing director of played ‘Another One Bites the Dust’ lighting and production supplier by Queen, which drew some ironic White Light. He said his reaction to appreciation from those nearby. Live Nation CEO and president Michael Rapino, as revenue drops 98% year on year in Q2 “We’re moving heaven and Earth to make sure that we do [go ahead in 2021], but that doesn’t necessarily mean it’s going to happen. That’s just wishful thinking.” Glastonbury founder Michael Eavis says a 2021 festival is no guarantee “[By] embracing the new normal, enhanced by new technology, the industry will bounce back in a big way.” Veteran promoter Rob Hallett, whose Robomagic Live has left Live Nation 07