Access All Areas October 2022 | Page 33

“ It has been an incredible journey – one of discovery and reinvention ”
OCTOBER | FEATURE
into a deployment for agricultural showground management . Tools which would never be used were cluttering up user interfaces and impacting the user experience . That ’ s when we decided to re-engineer the code base to break it up into a set of tailormade suites , each dedicated to a different event sector .
business , helping clients with userfriendly digital transformation . In events and beyond , remembering that we also service clients with bespoke software in PropTech , commerce , public service and healthcare as well . Basically , we turn information into action , from re-imagining paper-based workflows to strategic business realignment to machine-learning and AI . Changing how things are done without changing what needs to be done . John staunchly believes that where there is code there
Craig Hunter
A Catalytic client – the Royal Welsh Summer Show
is a way , that if you can dream it you can do it . Code can change the world . Which ultimately became our strapline .
What event management products do you currently have under the Catalytic moniker ? While we were in the process of rebranding , we looked at the needs in the marketplace and realised the code could pretty much solve anything on any events front . Which was great , but also meant that the deployments were often bundled with features that were irrelevant to the specific event sectors that they were servicing . There were fully functional tools you would need for delegate management at conferences , for example , bundled
“ It has been an incredible journey – one of discovery and reinvention ”
So , how many of these suites are there now ? Currently we have six different event management suites on offer . SmartEvent , which services trade shows , exhibitions , and expos . ShowTime , which is for festivals , shows and concerts . FairPlay , for sporting and charity Events . DeleGate for conferences , product launches and corporate functions . AgriExpo for agricultural showground management and outdoor expos . And , finally , BigDay , which ensures that weddings and celebrations go exactly to plan .
We ’ ve divided up the functional needs of event organisers into four core modules . The first is an automated paperless digital ticketing platform that eliminates print costs and ticket fraud . We call it RSVP . It also features advanced access controls , including parking and VIP areas . After that , we have Plan , which is an event precinct management toolset . This gives organisers a real-time , real-scale interface with live content management , booking , invoicing , and more . Our Scan ticket validation and messaging interface , also supports end-user profile avatars and information , various digital journeys , and delegate tracking around the venue . Lastly , our digital Shop window is an ecommerce module , with both cashless vouchering and regular transactions .
Are they also available white label ? Yes . They are available branded as is , under their individual suite names but also as white label to our event organisers that can easily be redeployed according to their own brand guidelines .
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