This is what happened when Diversity Alliance was asked to consult on the social sustainability strategy for the Queen ’ s Platinum Jubilee Pageant . I immediately accepted , recognising that the Platinum Jubilee not only presented a perfect moment to celebrate the rich diversity and diverse communities that exist within our country , but that it could also act as a blueprint for other events to take inspiration from , particularly around the importance of demonstrating and monitoring representation , of collecting diversity , accessibility and inclusion data , as well as why it ’ s vital to measure the social impact of events .

Participation in the pageant was high with more than 14,000 participants taking on a variety of roles , including more than 200 volunteers and thousands of crew and performers from all over the UK and Commonwealth . The aim was to be representative of the population and to create a positive impact on communities , ultimately leaving a legacy of equality , diversity and inclusion for all . However , it was important that the EDI ambitions were realistic and achievable and that we

didn ’ t overstate what we could deliver , as media backlash for such a highprofile event was a concern . Too often I see fluffy diversity statements and policies without much substance , or diversity mentioned in the event pitch but not followed through in the event planning or pre / post event delivery , so it was vital that the pageant lived up to the aims communicated in the publicfacing EDI statement and policy .

In addition , it was important that the pageant culture was welcoming , safe and supportive , and that this inclusive culture was cultivated and upheld for and by all staff , volunteers , suppliers , partners and attendees of the event . To ensure inclusivity , I developed a code of code of conduct which turned the pageant values into expected behaviours that would positively impact how people treated each other , interacted with others and influenced the overall experience of taking part . I had some of the best feedback I could hope for when I was collecting my event accreditation : an American tourist approached the staff and asked who had written the code of conduct . He said it was a fantastic idea and that all events should include them .

Gabrielle Austen- Browne

The Platinum Jubilee provided an opportunity to celebrate the country ’ s rich diversity and communities

Social outreach projects , community activities and initiatives were also delivered alongside key pageant partners . These were a vital element in ensuring the celebrations were accessible and generated a lasting social footprint .

Key learnings :

• Engage with EDI specialists to help guide and deliver the strategy .

• Decide how you will monitor your aims , objectives and outcomes .

• Ensure you have an EDI policy that is meaningful and aspirational , but achievable .

• Reflect on why you need a particular set of measurements or data , and consider what you will do with the results .

• If the benchmark you need doesn ’ t exist yet , still monitor your results as accurately as possible so that you can create your own benchmark to build on , year on year . Share the results with the industry .

• Develop meaningful and strategic partnerships that can help you deliver your goals .