Over the recent months , the metaverse concept has been gaining momentum in the music , sports and events industry . MTV introduced the ‘ Best Metaverse Performance ’ award category and pop group ABBA announced its new virtual concert venue . All whilst LeBron James is coaching players on the Nikeland court , Ariana Grande is stealing Fortnite players ’ hearts and David Guetta is planning his metaverse music adventure . While some hesitance still remains to become an early adopter , there should be no doubt left about the metaverse becoming the next frontier and disruptor of event experiences . Rather than dismissing the concept as it ’ s still taking its shape and waiting for competition to ‘ trial and error ’ first , events professionals and content creators should immerse themselves in the new world .
And there ’ s never been a better time like the present to do so . The global cost-of-living crisis is threatening the industry ’ s profits , with fans soon not being able to afford costly tickets . Not to mention the additional expense of travel to and from physical venues or the overnight stay to see their favourite artists or sporting events spanning a few days . The metaverse is offering a future-proofed way to satisfy the hunger of people who wish to escape reality with fun 3D , virtual
|
experiences for a fraction of the usual cost .
If unable to make it in person , there needn ’ t be a compromise on the reallife experience . Concerts , festivals and sporting events in the metaverse are so much more than just 2D streaming ; they ’ re immersive 3D 360-degree high-definition video experiences that allow viewers to follow musicians on the stage , get up-close with footballers on the pitch , or test the latest tech at a launch party . They ’ re not there to replace the physical realms but rather enrich it and become their extension .
Every event planner , musician and business is offered a unique opportunity to connect with their audiences , reach new global markets and make their content and products more accessible . Whether it ’ s an intimate gig , a big stadium show , live or on-demand , the metaverse opens up inclusive ways for all event professionals to engage with audiences on a whole new level . Just imagine always being able to
|
Daniel Corazzi |
guarantee a front row seat , offer affordable exclusive backstage passes or metaverse-only merchandise .
Aside from unforgettable event experiences , the brand-new virtual world certainly provides a great avenue for industry professionals to monetise content and capitalise on the virtual reality ( VR ) room gigs via subscriptions , pay-per-view or advertising . Event organisers are free to introduce ticket sales to VR rooms , just like they would to physical festivals or theatre shows . They can leverage self-monetisation metaverse platforms to set up merchandise stalls , sponsorship opportunities , or implement extra charges for exclusive meet-ups with favourite artists .
Metaverse events offer limitless possibilities to drive extra revenue and transform the way people experience music and sporting events . The future of the events industry is now , ready to be explored and embraced , bridging the physical boundaries with the help of new technologies .
|