Access All Areas October 2021 | Page 3

OCTOBER | CONTENTS

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REGULARS

08 Bigger Picture
The BMW PGA Championship at Wentworth not only saw a winning performance by Billy Horschel but a new-look 18th hole with structures provided by Arena . Access hears from the event ’ s operations director Darrell O ’ Hora about the stunning new set-up .

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50 In The Spotlight
Production manager , tour manager and educator Zoe Hodge reflects on a rich and diverse career path that ’ s taken in everything from touring with The Pogues to working on The Park Stage at Glastonbury .

FEATURES

18 Brand Partnerships
Festival operators , including Live Nation and AEG Presents , reveal how the sector is working with brand partners to not only support the events financially but enhance the experience while not alienating talent or ticket buyers .
22 Case Study – Goodwood Revival
Synonymous with vintage glamour and the world ’ s most beautiful motorcars , the Goodwood Revival has been steered by general manager Henry Bass toward a more sustainable future .
30 Cover Feature
National media images of thousands of abandoned tents discarded at festival sites is not a good look for an industry that has fought hard for the return of full-capacity events . Access explores what is being done to tackle the problem .
36 Meet The Team – Birmingham 2022
The recently formed Birmingham Ceremonies is responsible for delivering the Birmingham 2022 Commonwealth Games opening and closing ceremonies . The team involved tell Access what they are looking for in supplier partners .
42 Big Interview – AEG Presents ’ Jim King
On the back of selling 165,000 tickets for the All Points East festival series , AEG Presents CEO of European Festivals Jim King reveals the challenges and learnings involved in staging the event .
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