Access All Areas October 2019 - Page 35

OCTOBER | COVER FEATURE We're a not for profit, but we do seek brand partnerships and welcome the conversations. It's important we maintain a balance, and are mindful of unsuitable brand associations. We're looking to secure a headline sponsor, but they must be the right partner that upholds our values. We're the largest community led event in the world so there's a big responsibility. Certainly there's a fine line between being commercial and public funding while growing the event in artistic quality. We're not in the market for bigger artists. Our aim is to attract more grassroots acts, and find ways to make the carnival a platform for these people. We provide a way for artists to get used to working with big crowds. It's not an event that needs a headline act. We get the odd big act pop up but that's impromptu. It must stay in the community and give younger people and designers a chance. We welcome organisations aboard that nurture talent and support this aim. PHOTO: ORVILLE FARRELL WHAT WERE THE HIGHLIGHTS OF THE EVENT THIS YEAR? Every person experiences a different journey, but there was an increase in children's bands, and it was great seeing the future of the carnival shaping up. That's where I began, in a steel band, so it's great to support the next generation. WHAT BIG ORGANISATIONAL CHALLENGES CAME OUT OF THE BLUE? We've only been organising since 2018 as a company, but I've been involved from a young age so I'm not coming in unexperienced. There's always different logistical challenges that cover all the areas of our expertise, but we have such a broad range of skills in our team with many people involved since the event’s inception. IN WHAT WAYS IS THE EVENT REDEFINING ITSELF? The event is becoming more free to roam with greater opportunities for talent to participate and it is becoming increasingly easy to navigate over the two days. It will never become a stand alone festival in a green field; it's about bringing people together in the streets of Notting Hill. APP-APPEAL Notting Hill Carnival collaborated with Second Screen to create an app for the event which provides event information, live tracking of floats in the parade, and dietary information on every food stall. Toilets, stages, sound systems and quiet areas were also highlighted in one of two maps. On the eve of Carnival, at the annual Panorama steel band competition, app-users voted for their favourite band, and a Peoples’ Favourite was crowned from the results. Second Screen has also facilitated collaborations between Carnival and Adidas, who will be providing footwear to all 320 community stewards over the weekend, and Innocent, who will transform Powis Square into a relaxed area away from the excitement of Carnival. The Notting Hill Carnival app features a news feed for Carnivalists to meet and share photos and videos, as well as ‘Carnival stickers’ on the in-app camera. Carnival organisers also sent out event updates through app notifications. 35