NOVEMBER | BIGGER PICTURE
Austin power
What: Austin City Limits
Where: Texas, USA
When: 4-6, 11-13 October
Photo: Katarina Benzova
Austin City Limits was this year home to several
innovative tweaks on the traditional festival format.
The American Express Experience and Card Member
Lounge (free for all card members with a guest) was
decidedly swanky, with air-conditioning, water refill
stations, and complimentary monogramming offered
across multiple floors.
Designed as an ode to its location, the venue’s first level,
open to all festival attendees, showcased small businesses
in the local community, with a Waterloo Records pop-
up and thirst quenching offerings from Austin-based
JuiceLand juice bar. Elsewhere, local artist Michael
Williams of Resurrection Tattoo inked up guests with
temporary tattoos.
The event’s Bonus Tracks Stage, meanwhile, featured
one-on-one conversations, podcast recordings, interactive
wellness events, from 12.30pm-5pm, while a stroller-
friendly Austin Kiddie Limits section allowed parents to
register their young ones to the festival and receive an
RFID wristband, which will allow them to easily reunite
in the event they get split up from one another.
Another popular attraction was a dedicated Autograph
roster, providing a chance for fans to meet their favourite
bands and artists.
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