Access All Areas November 2019 | Page 28
NOVEMBER | COVER FEATURE
As the USA’s finest
sporting exports
hit our shores, the
resulting waves are
washing over the
wider UK events
industry, spawning
new approaches to
audience engagement
Words: Tom Hall
Photo: International Space
Station in orbit of Earth
Atmospheric events
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Access All Areas November 2019 | Page 27
Access All Areas November 2019 | Page 29
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