NOVEMBER | FEATURE
iHeartRadio festival (21 September) has
further diversified the product offering.”
Always synonymous with boxing
and UFC, Vegas has now hosted the
National Hockey League for the last two
seasons, as well as NASCAR, which has
two races in the spring and fall.
Raiders entrance then will be
significant, bringing 42 million visitors
to the city, via the 6th busiest airport
in North America. “We have 150,000
hotel rooms within five miles,” adds
Schreiber. “You can’t find a city with
those numbers anywhere in the world.
Magnate Shell Andelson dream to bring
the Raiders here was finally realised,
and we’re bringing the draft here in
2020.”
Never Boring
Vegas has also attracted the world’s
foremost innovators, including Elon
Musk, whose Boring company recently
began work on LVCVA’s convention
centre, which is due to open in 2021.
“They’re currently in the back corner
of the South Hall. It’ll be on the eastern
side of the building. They’re just
relocating storm drains and utilities
before they start lowering the mining
machine into the ground for the
boring,” Schreiber says.
“There’ll be three stops, one
underground station (Station 2), and
tunnels stretching a little over a mile,
taking around three minutes to travel
from start to finish. 4,400 people per
hour are slated to travel in the tunnel.
The goal is to be open in CES 2021.
“It’s an exciting time for sure, and
I was in Hawthorn, California to
experience the tunnel prototype, and
we also took in SpaceX’s headquarters.
We’re the first commercial application
for The Boring Company, and once
people experience it, it’ll be an
attraction in itself.”
Visitors will be riding in Teslas, which
will eventually operate autonomously.
Elon Musk has delivered an alternative
to traffic issues at a low cost. “It will
be better than subway or train or
24
The talent behind AREA15
Ryan Kruger, managing
director events and
entertainment
Kruger brings 25 years
of entertainment industry
experience to Area15. He
oversses all entertainment
and events hosted at the
complex. Prior to joining
Area15, Kruger created
or co-created numerous
world-renowned music
festivals including The
Digital Dreams Music
Festival, The World
Electronic Music, ÎleSoniq
Music Festival and Further
Future. He also founded
Electronic Nation, the
electronic music division
of Live Nation Canada.
Most recently, he co-
launched a new music
festival called Vujuday
in Barbados. Kruger is
known for his work with
Live Nation and Destiny
Events Productions.
Josh Baro, senior sales
manager
Josh Baro brings his
successful track record
of meeting and exceeding
Access runs-down the experience
making Area15 a must-see attraction
sales goals. Baro focuses
on booking events in the
complex’s unique spaces.
Before joining Area15,
he was an event sales
manager and part of the
opening team for Topgolf.
Prior to that, he handled all
sales for Airstar America
where he was the sales
assistant.
George Jaramillo, event
operations manager
Possessing a rich
background in event
planning from Salt Lake
City to Los Angeles
and for nearly 10 years
in Las Vegas, George
Jaramillo is now charged
with executing event
operations at AREA15.
Previously, Jaramillo
was at Wynn Las Vegas
where he was an event
manager for luxury dining
and special events. He
also brings extensive club
experience as Jaramillo
has worked numerous, top
grossing nightclubs in the
world including XS and
Encore Beach Club.
Tara Engler, community
partnership and
programmes manager
Engler’s role is
expanding to include
community outreach
which entails cultivating
meaningful relationships
and cross-promotional
partnerships within
the local community.
In addition, she is
building an enhanced
philanthropic presence
in Las Vegas by reaching
out to Southern Nevada-
based organisations to
develop partnerships for
2020 and beyond. Engler
brings more than 15 years
of travel and tourism
experience. She moved to
Las Vegas from the East
Coast where she served as
a production coordinator
for Disney Theatrical
Productions; destination
services manager for
NYC & Company and
client relations and studio
manager for Beneville
Studios, AREA15’s current
creative agency.