NOVEMBER | COVER FEATURE
SC-F9200 digital dye-sublimation printer
complementing two manual screen printing
lines. The space gives fashion students
and designers an affordable facility where
they can source their printed textiles and
obtain expert advice about different print
techniques, dyes, textiles and alternative
materials from Richard and his expert
technicians. Richard designs, prints and
sews his own haute-couture pieces in the
studio and the facility is available for other
designers to print their own textiles onsite.
How was the event received? The fashion
world was watching with anticipation to
see what Richard would do, following the
appearance of Her Majesty The Queen at
his previous LFW show earlier this year. I
think it’s fair to say he delivered an amazing
show which was a fitting climax to London
Fashion Week with many proclaiming it
as the highlight. The live orchestra and
our projection mapping really brought the
event to life and complimented Richard’s
incredibly vibrant designs perfectly
Mark Rivkin, CEO, Crucial FX, who
designed the projection mapping and did
the installation, added: “The challenge was
creating visually compelling content which
fitted in well with the rest of the show, and
wasn’t distracting - the new clothing range
had to be the star of the show.
“Fitting in with very tight turnarounds
between the different shows in the week was
tricky. We had to rig projectors which were
small enough to be visually unobtrusive but
powerful enough to work against the bright
lights of the cat walk.
“Mixing the live content of the orchestra
with the realtime NOTCH effects we created
for the show, and blending this with the
content we created.”
Fashion Week’s finest…
1. The Malene Oddershede Bach
Ready to Wear Spring/Summer 2019
presentation
This show embraced floral
embellishments as part of its
event backdrop. The designer’s
influence for spring was the science
fiction film “Annihilation” in which
a biologist, played by Natalie
Portman, signs up for a top-secret
expedition.
2. The ERDEM Ready to Wear Spring/
Summer 2019 fashion show
The material for Erdem
Moralioglu’s show was inspired by
a plaque near his house dedicated
to two sisters, Stella and Fanny,
who in fact were Frederick Park and
Ernest Boulton, who lived as women
in the 1860s. The designer nodded
to the theme with his choice of the
Victorian gallery.
3. The Julien Macdonald show at St
John's Church
A celebrity-heavy audience
headed to an ecclesiastical venue
which was dimly lit for a haunting
aesthetic
4. The American Express Platinum
House London Cardholders of The
Platinum
Amex has opened pop-up
Platinum Houses in places ranging
from Coachella to Art Basel and
more. The temporary Platinum
House was located at the former
site of Central Saint Martin’s
College at 12-48 Southampton
Row.
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