NOVEMBER | COVER FEATURE
New
fashioned
London Fashion Week’s designers and brands are embracing
technology and experiential in a way that complements their clothing
O
ftentimes, fashion designers are put off
by anything that could distract from
their clothing range, hence the plethora
of minimalist, identikit events – photos
from which render the event relatively
anonymous.
The reasoning behind this is
understandable. However, as technology
improves, the fashion zeitgeist has embraced
creativity, production and full immersion.
The backdrops are more showy, projection
and projection mapping have been used
more boldly, and the sets have embraced
high concept design.
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Spotlight on: Richard Quinn
Access caught up with Sharon Head, sales
manager pro displays, Epson UK to discuss
designer Richard Quinn’s projection-heavy
London Fashion Week show
When did Richard Quinn approach you for
the project and how did it come together?
We started working with Richard in 2016
when he graduated from Central St Martins.
He used our printers for his graduation
collection whilst at the college and was
keen to continue using them. He won the
international 2017 H&M Design Award and
was tipped as the British Fashion Council’s
‘One to Watch’ in 2017, so we were keen
to work with him! We helped him launch
the Richard Quinn Print Studio, a unique
textile printworks offering Epson dye
sublimation and traditional screen printing
services and workshops. Based in Peckham,
London, features an Epson SureColor