All abroad!
NOVEMBER | THE ANATOMY OF…
Festicket, the online booking portal for music festivals, has shared its
annual industry findings as the summer season draws to a close
A
ccording to data gathered from
Festicket’s users*, travellers who
went abroad for a festival rose by
29% this year. The standout destination
globally was Hungary with a 773%
growth in festival visitors, but festivals
in Portugal (127%), Spain (132%), Belgium
(120%) and the Netherlands (104%) have
all seen massive growth in 2018.
The two nationalities that travel
outside of their country the most often
for festivals are those from Hungary
and Switzerland, with only 7.5% and
25% respectively choosing festivals
within their country. Meanwhile, tastes
for foreign festivals are changing:
British festival-goers, for example, are
increasingly choosing Spanish festivals
over Croatian festivals.
Moving past the stereotype of the
muddy camper, revellers are passing
over the humble tent for more luxurious
quarters. While 43% of global festival
travellers still choose camping for
its convenience and cost, increasing
numbers are opting for luxury at the
end of their festival day, particularly
hotels (31%) or apartments (16%). 9.3% of
Brits are even choosing “glamping” - an
upscale version of camping.
In fact, investing in festival
experiences is an ongoing trend, with
the average booker now spending €167
on their trip. Australians and Swedes
are most likely to spend more on their
festival experience, with an average
spend of €334 and 309 respectively per
person. thrilled to see our customers
become more adventurous: they are
clearly happy.
Australia
£293
Sweden
£271
For an international trip, accommodation is essential. While the
price and convenience of camping makes it the most popular
form of festival accommodation, an increasing number are
choosing to stay in hotels and apartments.
Yacht - 0.05%
Norway
£249
Glamping- 2.31%
Hostel- 7.09%
USA
£246
UK
£190
Spain
£160
Germany
£151
Italy
£146
Camping- 43.26%
Belgium
£141
Hotel- 31.66%
Portugal
£133
Netherlands
£100
France
£97
12
Fig. A
Apartment- 16%
Fig. B
Australians and the Swedes are most likely to invest more
money in a festival experience, according to Festicket data.
Meanwhile, the French and the Dutch are the most frugal
festival-goers, with travellers in these countries having the
smallest average spend.