NOVEMBER | PREVIEW
Beer to stay
The London Bierfest has stayed buoyant in the competitive
Bavarian event market by targeting corporates
T
he London Bierfest returned to the
City of London for its 15th edition
on 18-19 October 2018 with ample
steins of Bitburger beer, traditional Bavarian
cuisine and live entertainment.
Piggybacking on the rising popularity of
Germany’s traditional autumnal celebration,
and diversifying tastes in beer, the event
launched in 2003 as a two-day Bavarian-
style event, bringing the spirit of the
Munich Oktoberfest to the City of London,
as a team of Heidis, Helgas and Helmuts,
all in traditional dress, serve thousands of
revellers each day.
Tables an all-inclusive package of
unlimited steins of Bitburger beer, wine and
soft drinks, platters of traditional German
cuisine, full table service throughout the
night and live performances including, this
year, the return of the inimitable Miss Polly
Rae, who brought along an array of aerialists,
dancers and acrobats.
Bitburger was again on board as the
event’s partner for the eighth time.
What made the event a success?
London Bierfest, the capital’s premier
corporate beer festival, returned to London
for its milestone 15th edition on 18–19
‘Oktober’ 2018 with a line-up of thrilling
live entertainment, including Miss Polly
Rae, Duo Deux Ailes, Bruce Airhead, Jessica
Ladley and more.
The return of the inimitable Miss Polly
Rae kept guests captivated with her array
of aerialists, dancers and acrobats. Best
known for her West End production ‘The
Hurly Burly Show’, Miss Polly exudes comic
flair that enthrals her audiences with
unforgettable performances.
Acrobatic duo Deux Ailes combines grace,
style and gravity-defying agility both in the
air and on the ground with their breath-
taking routines. Leading comedy entertainer
Bruce Airhead performed a unique comedy
cabaret act using a six-foot balloon.
Jessica Ladley also featured, performing
with a CYR wheel, the acrobatic apparatus
which has taken the circus world by storm.
Jessica combined her strong dance and
acrobatic foundation with the wonders of the
wheel.
15