This month’s catch up…
Leicester promotes £285m
sporting venue impact
Leicester has launched a
prospectus to promote its £285m
sporting economy.
The venues provide 8,405 jobs
and attract two million visitors to
the region every year.
The announcement comes
ahead of the first Big Sporting
Weekend 27-28 April.
The new Premier Sporting
Location Prospectus for Leicester
and Leicestershire was officially
launched at the Leicester Riders
home game against London City
Royals.
The Prospectus showcases the
extensive range of sporting venues
in the city and county, the national
and international sports events
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that have been hosted and the
other events and conferences they
are able to host.
Ali Clements, Leicester-Shire
and Rutland Sport’s Economy
and Sport Growth Manager said:
“There is such an incredible array
of sporting venues available to host
a whole variety of events, some of
which many local residents may
not have visited. The Premier
Sporting Location branding and
work is the start of showcasing
Leicester and Leicestershire’s offer
and reaching out to attract more
events, conferences and visitors to
enjoy the unique offer available in
Leicester and Leicestershire.”
Events ‘must learn’ from
Burning Man ticketing failure
The annual Burning Man ticket Main Sale faced serious
technical issues, and Ticketsocket says the industry
must learn from the debacle.
The Main Sale, which offered up approximately
23,000 tickets and 10,000 vehicle passes faced
‘unexpected technical issues’ with users reporting
problems ranging from would-be buyers being
booted out of their place in line to being incorrectly
admonished for alleged digital cheating. Some were told
all tickets were sold out while others were still merrily
purchasing away.
Mark Miller, co-founder and CEO of TicketSocket told
Access: “Burning Man’s ticketing fiasco demonstrates
what can happen when the queued traffic for ticketing
registration doesn’t implement the lottery mechanism
mentioned earlier and too many concurrent users try
to all buy at the same time. In this case, there were
more people trying to buy then than were tickets
for sale. Therefore, in order to avoid anything like
this happening again in the future, they need to
completely rethink the structure of their system and its
capabilities, to ensure they have a process in place to set
expectations properly and handle traffic at scale.
“Setting lottery mechanisms in place is an effective
tool in order to help limit difficulties when large
numbers of customers are concurrently trying to
purchase tickets. This mechanism also creates an equal
opportunity for fans to access tickets.
“Ticketing technology must be engineered to hold
a queue of over 1 million people using the latest cloud
scaling technologies, to throttle customers and to give
them an enjoyable and equal opportunity to purchase
tickets.”