Access All Areas March 2022 | Page 3

MARCH | CONTENTS

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REGULARS

08 Bigger Picture
After eight months ’ work , and involvement of 2,500 event professionals , BPI director of events and charities Maggie Crowe OBE reflects on the creation of a spectacular stage production to mark the return of The BRIT Awards at full capacity .
50 In The Spotlight
Music journalist turned End of The Road festival managing director Lauren Down on everything from walking her dog to staging woodland table tennis tournaments for bands .

FEATURES

18 Cover Feature
Outdoor event suppliers are seeing a huge spike in demand for their services as the industry prepares for what promises to be one of the busiest on record . Access investigates how they are working to meet that demand while coping with unprecedented supply chain issues .

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28 Playing the avatar
Since Facebook rebranded as Meta in October last year , the media buzz around the metaverse has increased exponentially . With promoters and artists increasingly embracing the virtual 3D ecosystem , Access examines what it means for the live events industry .

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35 A LIVE and kicking
A federation of key live events industry associations , LIVE has made significant progress tackling major industry-wide issues since its launch last year . Access speaks to the key figures involved in shaping the future of the organisation .
43 City Focus – Liverpool
Two huge football clubs and The Beatles legacy has meant Liverpool has long been firmly on the tourism map , but as its community of event professionals attest , the city has far more to offer .
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