MARCH | TECH
Invasion
of the
Bots
Research company Gartner
predicts that by the end of
2020, we will be seeing a huge
increase in Chatbots handling
customer services. From 2%
usage in 2017 to a whopping
25% use by the end of the year.
That’s a huge disruption of the
customer service environment
through the use of artificial
intelligence. But, does this
hold true for the events
industry?
First off, let’s understand
what Chatbots are. They are
much cheaper and faster to
create than a cross platform
app or hiring employees for
event marketing and event
day tasks. They can save up to
25% on customer service costs.
There are a variety of options
from customisable Chatbots
that have been developed
by Facebook, Microsoft and
other IT companies, or you
can purchase solutions from
companies that specialise
in the event space such as
Eventumbot.
Chatbots are powered by AI.
Users interact with the bots
via pop ups on websites or
through popular messaging
apps such as Facebook
Messenger or WhatsApp.
Want to try one out? Go to
Facebook Messenger and
in the search bar put in
40
What’s hot?
Words: James Morgan, founder,
Event Tech Lab
SAVA and search with the
DISCOVER button. Chatbots
are based on machine earning.
They understand language
and answer back. The more
conversations Chatbots
have with users, the more
intelligent they become. Since
they are automated, they are
‘open for business’ 24/7. You
will save on employee costs at
events and be able to allocate
staff to higher level task than
just answering questions like
- where is the toilet? And, you
can avoid the problems caused
by human error.
Chatbots can be used in the
registration and ticket selling
process, collect RSVP’s from
event invites, act o sane vent
concierge, provide rich video
or image based content in
response to enquiries that is
personalised and much more.
TagSpray
Eventumbot
Interactive
features add to the
festivalisation trend.
TagSpray provides
large screen live
digital graffiti, for
public participation at
events and exhibitions,
turning mobiles into
virtual spray cans.
TagSpray supports
multiple simultaneous
users on one screen.
When they are done
tagging, it’s easy to
share.
www.tagspray.com
This Belgian based
company provides
AI powered voice or
text based bots for
exhibitions. The bots
help organisers save
resources and time on
communication whilst
improving customer
service with instant
information.
www.eventumbot.
com
Canvas Planner
Need something better than an Excel sheet to
collaborate and allocate tasks? Canvas Planner is
an online platform that helps event planners and
teams visualize their workflow and collaboration
in an intuitive and interactive overview. The tool is
ideal for event planners that often work in remote
teams, with various stakeholders, and across
timezones. www.canvasplanner.com