MARCH | AGENCY FOCUS
How did you get started?
After having worked for years
as freelancers, we decided to
take the leap and set up on
our own. Having seen the
ups and down of this exciting
industry we believed we
had something else to give.
Badger & Fox has been going
for four years now. It has been
an interesting and wonderful
rollercoaster ride so far.
What have your career
highlights been?
When clients come back to
us again and again – how
wonderful is that?! There
have been so many. When
we win a job, meet another
interesting person and
see how the conversation
develops.
How have events evolved in
this time?
Since we started out over
20 years ago, events seem
to have gone full circle.
From face-to face to face-to-
50
Sister act
Badger & Fox is run by two sisters, Anna Bird
(left) and Jenny Madeley (right), working
between Kent and London. They draw
inspiration from their Anglo-Swedish heritage
technology and back to face-
to-face again.
The technology has,
of course, moved on and
in a very different way.
Technology today allows the
guest to be more involved and
immersed. This does however
call for a more creative
approach to the event as a
whole.
As a creative live events
agency mainly concentrating
on experiential, we didn’t get
a lot of requests for corporate
events, however in the past
few years the corporate
sector is getting more and
more involved with how they
communicate their messages
more creatively.
Brands are being more
daring and most of all more
personal. With social media
being one of the biggest
changes in how events have
developed it is so interesting
to see the difference in
the event itself and the
importance of the single
picture story behind it – will
it also communicate on-line?
What does the future look
like for events, and Badger
& Fox?
We now live in a world where
experiences are valued more
than ever. A recent study
found that 72% of Millennials
prefer to spend their money
on experiences rather that
material things.
This can only be a good
thing considering the high
importance of environmental
issues.
The study also shows that
an experiential agency like
Badger & Fox belongs to the
future. We belong to it, rather
than it to us. We are beyond
excited about it!