Access All Areas March 2019 | Page 37

MARCH | THE ANATOMY OF… 1 3 2 4 1. Tom Paine 2. Michael Smith 3. Sacha Lord 4. Andy Burnham Organiser of the festival Love Saves The Day, Bristol: Managing director, Brixton BID: Founder of Parklife Festival and night-time economy adviser to the mayor of Greater Manchester: Mayor of Greater Manchester: “We’ll probably see new kinds of events created to serve markets that aren’t being catered for: at the moment big technology companies, for instance, don’t quite know how to showcase themselves. But if independents can say to widget-makers ‘We’ll get you a Bjork’, the proposition starts to look interesting. “Brixton is already a dynamic environment for business and gains an undoubted boost from the events it holds. We want more. Indeed, over the longer term, events can give our local young people an opportunity to work in what is a vibrant sector, and to gain an apprenticeship in it.” “Parklife is now the largest metropolitan festival in the UK, attracting 80,000 people a day over the first weekend in June. Outside of the festival proper, it brings more than £10m into the local economy.” “Events happen both day and night and we know that the night-time economy is the fifth largest industry in the UK. It’s vital to Greater Manchester’s economy. That is why I appointed a night-time economy adviser for Greater Manchester.” 37