Access All Areas March 2018 | Page 11

DEBATE aCcEsS ALl AReAs Block party A solution for touting has been introduced in the form of BitTicket, one of the fi rst real world applications of Blockchain technology BitTicket aims to put an end to the large scale ticket touting scandal plaguing the live events industry, partnering with Th eTicketSellers who will become the UK’s fi rst large scale ticketing platform to implement real world blockchain technology. PHIL SHAW-STEWART, CO-FOUNDER OF BITTICKET We met the Th eTicketSellers at Shambala and immediately knew we wanted to work with them. Th eTicketSellers are one of the UK’s most trusted independent ticketing sites, have sold 2 million+ tickets to date and manage multiple large scale independent festivals including Boomtown Festival, Shambala and Nozstock Th e Hidden Valley. Th ey are an amazing team that take great care in looking after their clients and customers. Th ey will now be the fi rst ever ticketing platform to implement BitTicket. PHIL SHAW JONATHAN EDWARDS PHIL HAYES PHIL HAYES, CTO, THETICKETSELLERS At Th eTicketSellers we’ve invested heavily in the checkout experience for customers to ensure that buying tickets is as easy as possible. Now, with our partnership with BitTicket our customers will have the reassurance that their purchase is backed by their innovative blockchain technology. We look forward to seeing this become the industry standard and are proud to be part of the initiative on day one. JONATHAN EDWARDS, DIRECTOR, GALA FESTIVAL BitTicket is the future of ethical event ticketing to benefi t the ticket purchaser, event organiser and artist. Using tried and tested blockchain technology it provides a transparent, safe and secure platform that is set to level the event ticketing industry for the good of all involved. ACCESSAA.CO.UK BitTicket technology will use a wallet feature to store tickets, meaning that any ticket from any provider is held in one place and the whole ticket journey can be tracked by promoters from purchase to entry. Th ey utilise identity profi ling and the openness of the blockchain to root out ticket-touts and ticket bots. BitTicket is intended to revolutionise the ticketing market, using blockchain technology to make the ticketing industry a fairer place to operate. Its aim is not to disrupt the industry to become part of the buyer’s journey providing greater security that also tackles industrial touting and counterfeiting. After rigorous testing at live events and the completion of stress testing, BitTicket’s system can now be implemented across multiple ticket vendors. MARCH 2018 11