Access All Areas June 2020 | Page 27

JUNE | FEATURE Time to pretend essing. The rapid speed e-examine rful can’t do s on things rience and ets and arties, the s on the e want to ture of s are all back on, uite a few osition y back . Over llions local penditure. companies e biggest ange the n many Boomtown’s Creative Director Lak Mitchell says the festival is using the current downtime to dig deeper into its creative offering It’s a fine balance. But we are lucky to have a really loyal fanbase, and the majority of our tickets were sold already. But for events that were relying on those last few weeks of sales, its difficult. Still, I think there will always be independent festivals coming through. 2020 feels a bit like a Boomtown plotline come to life. Will the pandemic influence the festival’s storyline? Tell me about it. Our tagline this year was supposed to be “state of emergency”… The ideas and the creativity that will come out of the Boomtown world with a five-month window of nothing is going to be absolutely wild, and completely off the scales really. We’ve got a huge creative team here that is already dreaming and visualising and redesigning. It’s really exciting. 27