JUNE | FEATURE
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Boomtown’s Creative Director
Lak Mitchell says the festival is
using the current downtime to dig
deeper into its creative offering
It’s a fine balance. But we are lucky
to have a really loyal fanbase, and
the majority of our tickets were sold
already. But for events that were
relying on those last few weeks of sales,
its difficult. Still, I think there will
always be independent festivals coming
through.
2020 feels a bit like a Boomtown
plotline come to life. Will the
pandemic influence the festival’s
storyline?
Tell me about it. Our tagline this
year was supposed to be “state of
emergency”…
The ideas and the creativity that
will come out of the Boomtown world
with a five-month window of nothing
is going to be absolutely wild, and
completely off the scales really. We’ve
got a huge creative team here that is
already dreaming and visualising and
redesigning. It’s really exciting.
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