Access All Areas June 2019 - Page 46

JUNE | TECH Tech @ Confex North Confex North: new name, new ideas A year after launching as Confex Future Focus, the re-named Confex North is back with a vengeance to give event professionals in the north a forum to learn, meet and discover What’s on The Corporate Event Planners Forum in partnership with the Event Marketing Words: James Morgan, founder, Event Tech Lab Confex North, an expansion of International Confex, will be host to an array of interactive event technology companies and education in Manchester next month. Tech trends will be the topic over the two-day show that welcomes thousands of visitors from the midlands, north England and Scotland. Adam Parry, co-founder of the world’s only dedicated event technology exhibition – Event Tech Live in London each November – will be on the innovation stage during the show. His education sessions promise to be both enlightening as well as provide ways for event organisers to create better attendee engagement. With the fast-paced introduction of new technology as well as what exists already; event professionals need insights into what to use when and within a defined budget. There are so many technology types and platforms out there to be used but what is most suitable for your event? Adams, first session is covers the affordability of event technology. ‘High Tech 46 on a Low Budget’ is all about technologies that can be used for free or purchased. None of the technology discussed in the session would cost more than £1000. Adam will discuss all sorts of technology types including event apps, speaker management systems, event marketing apps, photography platforms, event management systems, audience engagement technology and guest check- in platforms. He will also be offering brands and agencies insights into the use of event technology for brand activations and launches. Event ‘Tech Trends for Brands’ is a session that will look at how much brands spent on technology in 2018, what they will spend in 2019 as well as explain the 5 biggest technology trends and the 5 fastest adopted technologies plus other buying and usage trends in this fast paced area. Confex North will return to Manchester’s Victoria Warehouse on 3 – 4 July for the second edition of the show. Association (EMA) is a free-to-attend education programme on day 1, (3 July) specifically designed for and delivered by in-house corporate event planners comprised of panel debate and presentations covering a range of topics from CSR, employee engagement and stakeholder management to gamification and well-being. Day 1 in the Powerhouse Theatre will be rounded off by a special Speaker Showcase, brought to us by one of the UK’s leading speaker agencies, Speaker’s Corner. A great opportunity to sample some top corporate speakers on a variety of hot topics, places will be limited so Day 2 in the Powerhouse Theatre will see The Experience Programme tackling ideas for measuring (and creating) event impact, using emotional triggers to enhance positive attendee memories and how to build immersive experiences with creative AV and production. On the other side of the show floor, the Future Theatre will showcase innovation across the board on both days – in event technology, hospitality, catering and venue space, a must attend programme for events that are ahead of the curve. For the first time, Confex North will be offering hosted opportunities for in-house corporate and agency event planners, so if you fit the criteria and would like to enjoy the VIP experience, register now at www.confex-north. com and you’ll be automatically upgraded so that you can enjoy all the privileges. VIP or not, make sure you register at you’ll be made extremely welcome and you’re sure to leave with at least one nugget to help you create better events.