JUNE | AGENDA
AFO and AIF welcome PRS rate u-turn
Following three years of discussions between the Association of Festival Organisers , the AIF and various live music promoters and associations , PRS for Music has agreed to reduce its live music tariff .
The Performing Right Society had initially proposed increasing the percentage to rates similar to those charged in some European countries . For example 6-8 % of gross takings .
The AFO and AIF said they fought this proposal and after several meetings and after ‘ some hard talk and negotiation ’ a new rate was agreed .
The new tariff will come into play for any live music shows that go on sale after 11 June 2018 . The old tariff will be charged for any shows that are on sale before that date .
Steve Heap , general secretary , AFO said : “ We also negotiated an opportunity for those festivals that present non-PRS repertoire music and public domain music to discuss a further reduction in the fee where these works are genuinely presented . May I take this opportunity on your behalf to thank the Concert Promoters Association , Live Nation and their legal teams for facilitating these meetings and indeed paying the considerable legal fees involved . Without their support who knows where we would be today .”
AIF chief executive Paul Reed added : “ We have all worked hard on this issue over the last three years and it is a significant result not only for AIF members but the entire festival sector .”
Sodexo will deliver catering for the Glasgow 2018 European Rowing Championships and European Triathlon Championships at Strathclyde Country Park – part of the new multi-sport Glasgow 2018 European Championships .
Around 160 elite triathletes and 600 of Europe ’ s best rowers are expected at the venue between 2-11 August .
Sodexo will provide ‘ nutritionallybalanced meals ’ made from Scottish ingredients . It is expected more than 10,000 meals will be served to teams
Quote of the month : “ Burning Man is Disneyland in reverse . Woodstock turned inside out ,”
RIP Burning Man founder Larry Harvey ( 1948-2018 )
Sodexo wins Glasgow 2018 European Championships contract
and staff , alongside catering for the general public .
With plans to recruit around 50 additional staff during the event , Sodexo will provide employment to locals and those with catering industry experience .
David Forbes , account manager , Sodexo Sports & Leisure , said : “ Many of the team who will be working on the Glasgow 2018 European Championships also participated in our work with the Glasgow 2014 team .”
Deborah Armstrong , founder of event design company Strong & Co , and the brain behind Glastonbury Festival ’ s Shangri-La , is Access ’ newest columnist , initially focusing on experiential
When researching the literature on what other people thought experiential was my head almost fell off from boredom . Well there ’ s no need for that * abruptly shoves pages off the desk *.
Experiential is simply creating an experience that the audience moves through and around , rather than in front of . It started , for me , around 20 years ago in the world of installation art , moving through immersive theatre , festivals and events .
We event creators created because we loved it , and the creation of those crazy little worlds ended up influencing the mainstream advertising industry .
Still , gawd bless the bandwagon jumpers . The huge impact events like these had on audiences means that in 2018 , experiential has a budget line and is generating work for the events industry .
A recent survey by Freeman showed that 59 % of CMOs consider
Don ’ t just ‘ stay ahead of the game ’, raise it
brand experience increasingly more important than traditional advertising . Business may be booming , but it ’ s also become more competitive . Events were once the domain of production companies but now marketing and advertising agencies have experiential divisions , and produce their own events .
Over the next four issues I ’ ll discuss how I create awardwinning experiential events , surviving in a competitive landscape and raising the game . I ’ ll give away a few ( not all for goodness sake ) of my secrets , developed first as an artist at Central St Martins .
There ’ s a few anchor points I use each time I create a new project . Some might say , why would you help others compete ? But when we already lead the way , what is there to worry about ?
Making events in the UK even better quality helps us all .
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