Quote of the month :
JULY / AUGUST | AGENDA
Quote of the month :
“ As a bystander , do as much as you can to engage the perceived victim - be aware that they may feel humiliated and / or unempowered ,” - Rape Crisis ’ s Katie Russell
Access to recognise The Next Generation
Access All Areas is inviting organisers , venues and suppliers to nominate their upcoming , under 30 , talent as part of its blockbuster Access : The Next Generation list .
The competition winners will be announced live at Festout , which takes place 26-27 September . ( festivalandoutdoorshow . co . uk ).
The Next Generation will be a comprehensive list of the top 30 most creative , hardworking and talented young people in the UK festival and event industry .
Energy Revolution , a festival industry collaboration that strategically offsets carbon , has exceeded its energy saving targets .
Kendall Calling ’ s Ben Robinson told Access that 35 festivals are now signed up to Energy Revolution , with some events boasting a voluntary donation rate at 10 % of ticket buyers .
“ The charity was set up after looking at how our industry can help mitigate the impact of festivals . Energy Revolution was set up more than three years ago , and came from the think tank Powerful Thinking . Its conclusion was that some 80 % of a festival ’ s footprint was from audience travel .
“ 35 festivals now take donations at point of booking , with carbon calculations based on the user ’ s
Applicants must be 30 or under , and work for an event organiser . Companies can nominate their choice , and individuals can also apply .
To apply for The Next Generation list , head to accessnextgen . co . uk , where full details of the application process will appear soon .
Energy Revolution targets 10 million mile goal
postcode . The funds are then invested into different projects including an initiative in India , which we worked out had the most impact overall for world carbon emissions .
‘ The initiative is incredibly well researched , and also includes solar projects and a project to power electric buses in Bristol .”
The charity ’ s goal is now to balance 10 million miles by 2020 , after is has achieved 5.3 million miles of offsetting so far .
“ The second wave we are working on is targeting suppliers and crew travel , and artists .
“ We have sent out on advance packs , encouraging them to look at their impact to offset . Every penny goes directly into carbon saving schemes ,” Robinson adds .
Deborah Armstrong , founder of event design company Strong & Co , tells us what experiential is , what it isn ’ t and why bother to make it better Lets get one thing out of the way . A branded item ( truck , confectionary giveaway , whatever ) is not experiential .
Sure you are having a live experience , but it ’ s not a particularly good one .
It ’ s not one that you especially remember , share , or talk about . It ’ s not one where you formed relationships , or where you were challenged to think or feel differently .
When I think of Experiential , I think of early pioneers such as Shangri-La , of Secret Cinema , of Punchdrunk , YouMeBumBumTrain ( pictured ) and Shunt – those early pioneers , kinda gung ho weirdos ( I include myself ) people who just kept creating these crazy worlds for love and good times .
But look how much
What is experiential anyway ?
influence it ’ s had . Every brand is now under pressure to create experiences as meaningful , and as impactful , but in my humble opinion , you cannot simply generate great experiential .
Experiential being in hot demand forces creators to think differently . The world of experiential is closely aligned with digital - here success is measured by shares , so it does challenge people to raise their game .
An installation for a mental health charity , CALM was designed by an Ad agency ( Adam & Eve ), and developed and installed by us ( Strong & Co ). It reached over 2.4bn hits at a cost of only £ 100k . 2.4 billion ! That ’ s the sort of sit up and take notice number that CEOs like .
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