Quote of the month:
JULY / AUGUST | AGENDA
Quote of the month:
“ As a bystander, do as much as you can to engage the perceived victim- be aware that they may feel humiliated and / or unempowered,”- Rape Crisis’ s Katie Russell
Access to recognise The Next Generation
Access All Areas is inviting organisers, venues and suppliers to nominate their upcoming, under 30, talent as part of its blockbuster Access: The Next Generation list.
The competition winners will be announced live at Festout, which takes place 26-27 September.( festivalandoutdoorshow. co. uk).
The Next Generation will be a comprehensive list of the top 30 most creative, hardworking and talented young people in the UK festival and event industry.
Energy Revolution, a festival industry collaboration that strategically offsets carbon, has exceeded its energy saving targets.
Kendall Calling’ s Ben Robinson told Access that 35 festivals are now signed up to Energy Revolution, with some events boasting a voluntary donation rate at 10 % of ticket buyers.
“ The charity was set up after looking at how our industry can help mitigate the impact of festivals. Energy Revolution was set up more than three years ago, and came from the think tank Powerful Thinking. Its conclusion was that some 80 % of a festival’ s footprint was from audience travel.
“ 35 festivals now take donations at point of booking, with carbon calculations based on the user’ s
Applicants must be 30 or under, and work for an event organiser. Companies can nominate their choice, and individuals can also apply.
To apply for The Next Generation list, head to accessnextgen. co. uk, where full details of the application process will appear soon.
Energy Revolution targets 10 million mile goal
postcode. The funds are then invested into different projects including an initiative in India, which we worked out had the most impact overall for world carbon emissions.
‘ The initiative is incredibly well researched, and also includes solar projects and a project to power electric buses in Bristol.”
The charity’ s goal is now to balance 10 million miles by 2020, after is has achieved 5.3 million miles of offsetting so far.
“ The second wave we are working on is targeting suppliers and crew travel, and artists.
“ We have sent out on advance packs, encouraging them to look at their impact to offset. Every penny goes directly into carbon saving schemes,” Robinson adds.
Deborah Armstrong, founder of event design company Strong & Co, tells us what experiential is, what it isn’ t and why bother to make it better Lets get one thing out of the way. A branded item( truck, confectionary giveaway, whatever) is not experiential.
Sure you are having a live experience, but it’ s not a particularly good one.
It’ s not one that you especially remember, share, or talk about. It’ s not one where you formed relationships, or where you were challenged to think or feel differently.
When I think of Experiential, I think of early pioneers such as Shangri-La, of Secret Cinema, of Punchdrunk, YouMeBumBumTrain( pictured) and Shunt – those early pioneers, kinda gung ho weirdos( I include myself) people who just kept creating these crazy worlds for love and good times.
But look how much
What is experiential anyway?
influence it’ s had. Every brand is now under pressure to create experiences as meaningful, and as impactful, but in my humble opinion, you cannot simply generate great experiential.
Experiential being in hot demand forces creators to think differently. The world of experiential is closely aligned with digital- here success is measured by shares, so it does challenge people to raise their game.
An installation for a mental health charity, CALM was designed by an Ad agency( Adam & Eve), and developed and installed by us( Strong & Co). It reached over 2.4bn hits at a cost of only £ 100k. 2.4 billion! That’ s the sort of sit up and take notice number that CEOs like.
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