WHAT’S HOT?
JULY/AUGUST | TECH
A monthly look at the newest products and
services for the live events industry
Tent types Another brick
Kayam’s tent range has
grown. Valhalla, a very large
tent is its widest and highest.
Kayam is a more normal scale
tent, designed to be intimate
and stylish. The Concert-tent
meanwhile, lends itself to
indoor stage productions.
The Stage-cover model is an
open end which can be used
on the end of a standard tent.
It covers the stage and can
cover part of the audience.
kayam.co.uk ARX ‘s High Security Mobile
Fence System is now available
via Portable Floor Maker. The
mobile fence system features
a modular design, which can
adapt to almost any type
of installation including
perimeters at a music festival.
ARX is designed to protect
critical infrastructure and
revenue streams.
www.portablefloormaker.
co.uk
Silver service
After losing its founder, Seth Fellner in 2017, Silver Stage is hitting new
heights by new managing partners Melody Fellner and Mojo Fell of Airstream
Facilities. “We live and breathe our company ethos. As Europe’s largest
supplier of TriSpans and the only UK supplier to offer the Triad and SL system,
we can supply a modular range of options for stage covers and temporary
event structures both in terms of design and configurations. The adaptability
of our fully brandable, visually striking, acoustic tent designs has secured
some of the biggest global festivals and corporate events. Sound and lighting
perfectly compliment the structures without H&S compromise. We also
supply many alternative solutions to the events industry, such as our versatile
Quadra-Sided structures”. Their 10x10m tents can connect to some of their
main structures, creating additional internal space with a multi-room effect.
50
Digital shopfronts
By James Morgan
Your website is your shopfront. It’s the tool to pull
in future clients as well as keep current clients
on board and informed. It’s also the end point for
the inbound traffic you have driven from social
media posts that point your customers to more
information on your business.
Research has shown that website visitors are
continually looking for better experiences and more
interactivity when visiting a website. Remember
you have seven seconds to convince a visitor to
browse beyond the home page. Mobile first is the
only way to think about websites nowadays. Most
users view on their mobile devices rather than on a
laptop or desktop. Your website must be designed in
a way that gives the user a great mobile experience.
But what sort of content should you create?
Research shows that animated graphics engage
users a lot more than standard images. Animating
your company logo or telling a short story is going
to be big. For example, images that illustrate
the various aspects of your business will engage
visitors. Bold colour palettes are also going to
become more popular. Page design that shouts out
your messages is more effective.
Greater interactivity can be achieved through a
few different tools. Using gamification or polls to
ask questions and then take visitors to a page that is
personalised based on their responses will provide
a ‘stickier’ user experience. Other interactive tools
such as live chat plug-ins or AI enhanced chat
bots are becoming popular. These tools help build
closer relationships with visitors, providing instant
responses to questions. Lastly, video is still one of
the main engagement tools to get a complicated
details or explanation across. So, consider spending
some cash to get great video content.