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Tom Hall
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E
ngland, as I write, have progressed into the Quarter Finals of
the FIFA World Cup. My Whatsapp groups are more prolific than
usual, and I’m getting ample comedy mileage from the various
‘It’s coming home’ memes lighting up my phone. Easily amused as I am.
Frankly though, I don’t remember a big event feeling this damn good
for a while. At work we banter about the sweepstakes, at home my
parents are becoming mini-Linekers, on the train I see suburban Surrey
awash with Sports Direct-bought St George flags.
Being happily echo chambered in this fragile bubble of national
‘feels’ no doubt made me more hyped to be at a recent Major Events
International Summit in Liverpool. Hearing the inspirational, and
technical, details of events including Tokyo 2020, Cricket World Cup
2019 and the Invictus Games from the people in charge (p30) bought
home how much netting these major contracts means for our industry.
No great Proustian insight is intended from all this. Basically, when
people get together it can be great, and when lots of people get
together it can be even greater. If the content herein inspires you to
make your events better, then we’re all winners.
Tom Hall, Editor
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