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Sustainable vino with Event Wine Solutions
Founded in 2013 , Event Wine Solutions quickly became renowned for offering wine in an event-safe , traditional wine-drinking format . Evolving to offer sustainable packaging to festival-goers , their 750ml full-size and 375ml halfsize bottles are now made from postconsumer , 100 % recycled polyethylene terephthalate ( rPET ) to champion the use of pre-existing plastic waste . The packaging is 100 % recyclable again after use . Relied upon among bar operators across the UK for quick and efficient service , even with short notice , clients enjoy shorter queues at the bar and a higher transaction spend when selling wine in full-size bottles . They can now also do so knowing that they are stocking the most sustainable solution for their customers to enjoy !
Case Study : Event Wine Solutions + Liz Hobbs Group
Yoga-like flexibility was order of the day for Event Wine Solutions in summer 2021 with just three weeks before Liz Hobbs Group ’ s ( LHG ’ s ) first show since 2019 was given the green light after almost 18 months of pandemic restrictions . Servicing around a dozen events over the course of a stunted summer period , including a series of Olly Murs and Tom Jones concerts , the two organisations partnered to overcome the challenges of the season with expert efficiency . Advanced sales forecasting and a flexible approach to stock management resulted in product being quickly and easily moved from one event to the next , as well as emergency stock requirements being fulfilled at short notice .
Having developed the use of 100 %
recycled rPET bottles ( which are then 100 % recyclable again after use ), LHG was confident this would be well received by consumers , but what it hadn ’ t been quite so prepared for was the surge in demand for Rosé . There must have been something about the relief that events were back in the calendar that made Rosé wine the choice of the moment ! Event Wine Solutions was able to fulfil last
History & Clients
minute upsurges in requirement , often supplying wine at just a few hours ’ notice , to ensure that no-one was left without a chilled glass of carefullyselected wine in-hand at what was , for many , the most anticipated summer in living memory .
While many expected nothing more than a survival or recovery year , the pent-up demand for fun activities with friends meant that wine sales far exceeded expectations . On the rare occasion that any wine stock remained unsold , Event Wine Solutions ’ commitment to uplift any remaining stock as part of their sale or return policy , ensured that LHG ’ s warehouses were left empty and ready for next season ’ s shows .
John Myres , account manager at Event Wine Solutions , said : “ It ’ s always a pleasure to work with LHG - to be able to deliver quality wine to festival
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