FEBRUARY | SECTOR FOCUS
Airclad shines for client, FIA
was also asked to box clever for a
special event in the Middle East.
“We were tasked with delivering
something spectacular, but
equally, something intimate for
the spectator by long standing
client Matchroom for the Saudi
Boxing Match – Clash on the
Dunes. The 15,000 seater
purpose-built arena made a
statement to the world and
yet intimacy was still achieved
through clever design. Every
spectator was close to the action,
unlike venues such as Cardiff
and Wembley.”
Innovation has been at the
heart of these events for Arena.
Both Clash on the Dunes boxing
and the Masters Snooker
hospitality suite were bespoke
structures designed and
delivered with exceptional client
satisfaction. “Clients want better
structures for lower prices –
yesterday! We consistently meet
this brief, Arena are competing
and winning new business on
the strength of our reliable
delivery, innovation and value.”
Meanwhile, clients are seeking
a balance of cost/value add, and
quality of product and service
delivery. “Challenging market
Case Study: Losberger De
Boer at...
Paddy Power Champions
League of Darts 2019:
(19–20 October 2019 at
the Morningside Arena,
Leicester). “We built a
Fanzone of 1,000sqm outside
the Arena for CSM Live, to
accommodate the bar and
2,000 darts fans. We created
bespoke link connections
to the Arena to enable the
fans to transition from the
Arena into the entertainment
zone. We installed special
green interior carpet and
lining to suit the Sponsors
colour scheme, together with
suitable heating and lighting
for dark November days.
BA Activation for CSM Live –
Quilter Internationals 2019
(August 2019,Twickenham
Stadium) “We built a 600sqm
curved roof Maxi-flex pavilion
on the West Car Park as an
activation centre. We used
integrated concrete ballast
to secure the heavyweight
structure in place, to avoid
puncturing the car park at
Twickenham. CSM/Quileter
decided will keep the theme
for the next two years.”
conditions are here for any
business,” says Lawson. “We
aim to transform a temporary
structure shell to deliver an
experiential, memorable design.
We do this cost effectively by
driving vertical integration
along the client value chain.
Owning our own structures,
our own carpentry facility, and
seating and furniture divisions
allows us to provide exceptional
fully integrated solutions at
great value. Conversations are
focusing on innovation and the
need to continually improve,
we are listening to the market
and responding with tailored,
creative solutions.
Clients, meanwhile, are
demanding improved CSR
credentials.
“We recognise that ethics,
sustainability and corporate
social responsibility are
becoming more critical success
factors to our clients. This can
be challenging but the result is
rewarding and our clients value
this effort. We will continue to
drive these themes through
our organisation as points of
differentiation.
“A great example of this
would be how we are delivering
sustainable ice rink solutions,
offsetting our carbon emission
through a UK tree planting
initiative and eradicating
single use plastics from our
Managed Ice Events. We are
collaborating with LME and SLT
again this year to support their
young architects competition
designing the mile 18 market
at the London Marathon which
we are thrilled to be supporting
– such CSR and social value
initiatives foster deeper and
more rewarding relationships
with our customers.”
For Losberger De Boer,
meanwhile, ‘Temporary Event
“The key thing for us is
knowing our strengths,
where we sit in the
market and the position
we command”
Spaces’ has become a more
accurate description of what
it provides, as reflected in its
recent projects. “Demand was
very definitely up in 2019,with
exciting new sports events
such as the Paddy Power
Champions League of Darts at
the Leicester Morningside Arena
in November,” reports its sales
director , events, John Cochrane.
“LDB also built an Activation
facility for BA through CSM Live
at Twickenham. This particular
project has been such a success,
we have now entered a new two-
year agreement at Twickenham
for CSM Live.
LDB has also introduced a new
high-end structure called ‘The
Parthenon’. “We were delighted
to enter into a five-year contract
with Detail Management
Services to build the Rosewater
Pavilion and The Lawn Pavilion
at Wimbledon, both using the
new Parthenon structure.”
Cochrane colcludes: “The
main challenge for LDB is not to
get drawn into a pricing battle
with our competitors. Nobody
wins in a race to the bottom, not
even the client. We try to be fair
and reasonable, offering good
value and even better service.”
2020’s success is set to be far
from temporary.
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