FEBRUARY | REVIEW
“Our focus is to maximise the unique vista
and architectural assets of London”
How does the briefing of the event occur –
and how much are Jack Morton involved in
the creative and messaging of each event?
The briefing starts each year with the
first debrief in the first few days of January -
where we review the event that has just been
delivered, alongside the city management
and operations, learning from the operations
on the night to inform the priorities for the
following year’s plan. In terms of the creative
and messaging, our creative is informed by
the Mayor’s Office’s vision and messaging,
which we then work with them to translate
to tell the story through sound, lighting and
fireworks.
How has pyrotechnics technology
developed?
Advances in technology have made
pyrotechnics safer and more predictable,
making the show design all the more
accurate and effective. Advances around
firing systems means it’s possible to make
the fireworks, music and lighting integration
closer, leading to a highly synchronised
show.
What inspires the event? Do you look to
other displays worldwide?
We do of course take an active interest
in other shows around the globe, but we
don’t take them as inspiration per se. Our
focus is to maximise the unique vista and
architectural assets of London – creating
a world-class show that could only be in
London. We work closely with City Hall to
create it and deliver its message.
Organise your
events with
EEP's Visitor
Management
Team
[email protected]
16
020 8545 2492
theeventpartnership.co.uk