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18 FEBRUARY 2018
the main stage there will be appearances from CBeebies
favourites like Justin Fletcher and Andy and the Odd Socks.
“Our children are the guinea pigs, so before any new
activation is programmed we sit round the table and discuss
its merits. If they say they want to be first in the queue or
they want to make sure they get that done we book it,” says
Goldman. He also ropes in his wife as a sounding board.
“She comes up with some great suggestions, which I then
claim as my own at a later date,” he laughs.
New features for 2018 include a Highland Games, sock
wrestling and a little something for the adults.
“For Arley this year we’ve brought in premium outdoor
spa provider Bathing Under the Sky to allow parents to have
a little ‘me time’ while they put their children in the creche,
which is also a new feature for 2018,” explains Goldman.
“We spend the whole season travelling within the UK
and Europe attending other festivals looking for unique
attractions which we can programme into Geronimo, so that
returning visitors can find there is a host of new activities at
every event,” he adds.
WHAT THE AUDIENCE WANT
Visitor feedback has a huge influence in steering future
content and facilities.
“We carry out exit surveys and we post on social media
to ask our visitors for suggestions. Visitor feedback is really
important to us,” says Simon.
Better signage for toilets and baby changing facilities and
more toilets within the campsite will be introduced this year
as a result of last year’s feedback.
With thousands of children in attendance, it’s no surprise
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