Access All Areas December 2021 - Page 5

Market intelligence for live event promoters and producers | November 2021

Music | Sport | Culture
Roaring return
Welsh events industry poised for a comeback
Under cover options
Government ’ s Reinsurance scheme explored
Big interview
London Marathon ’ s Hugh Brasher
Winter warmers
The evolution of festive events
In partnership with
Tackling the environmental aftermath of events
Fast forward
Goodwood Revival ’ s new environmental approach
Market intelligence for live event promoters and producers | October 2021
Finding the right fit
Big interview AEG ’ s Jim King
In partnership with
Music | Sport | Culture
WINTER 21 / 22 | WELCOME
EDITOR Christopher Barrett
JUNIOR NEWS REPORTER Joe Gallop
DIGITAL & COMMUNITY EDITOR Cameron Roberts
SALES DIRECTOR James Linin
PRODUCTION CONTROLLER Sabrina Boucher
SALES MANAGER Joanne Knowles
GRAPHIC DESIGNER Robert Fletcher
PAGE PRODUCTION PA Media
COVER IMAGE Ralph Larmann
PUBLISHING DIRECTOR Duncan Siegle
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At a time when event organisers were already coping with faltering consumer confidence and no-shows , the Government ’ s introduction of its Plan B has widely been seen as unhelpful , but for the majority of venues and promoters it changes little – safety protocols have been in place at the vast majority of events since the reopening in July .
While it ’ s absurd that Boris Johnson considers extra safety measures necessary at well ventilated and professionally-run events venues while the public can leave their masks and passes at home while on a pub crawl , full-capacity events could only be dreamed of this time last year and there remains plenty of reasons for optimism .
Along with the Commonwealth Games , next year ’ s event landmarks include the return of the highest selling touring act in the world to UK stadiums . In May , Ed Sheeran will begin a 19-date UK stadium tour that will not only entertain more than 1 million fans but will bring work to countless freelancers and suppliers across the industry . On page 26 , the core team behind the campaign discuss the details .
Already home to many world-leading arena venues , the UK ’ s position at the vanguard of the sector is soon to be strengthened with the opening of a series of state-of-the-art new buildings . We hear from leading operators including ASM Global , AEG Europe and Oak View Group what the new openings mean for existing venues .
In this final issue of what has been another year like no other for the events industry , we look at challenges such as security personnel shortages ( P41 ) and women ’ s safety ( P46 ) but also the hugely positive social impact of events ( P35 ).
As an industry , we ’ ve come a long way and worked collectively to achieve a great deal in the past 12 months . Here ’ s to another year of progress .
Intent on change
Brand activations
AGREEN ISSUE
Christopher Barrett , Editor
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