APRIL | REVIEW
Mustang savvy
Imagination were called in to immerse consumers
in the launch of Ford Mustang’s Mach E
12
E
lectric vehicles are taking the world
by storm, and the Ford Mustang,
which was previously famed
for its muscular look and gas guzzling
propensity, is a welcome addition to the
market. To mark its launch, Imagination
enticed visitors with audio and visual
representations showing its vision of a
futuristic ‘electric London’, and regular
reveals of the new vehicle.
Go Electric 2020 follows on from the
success of Go Electric in Frankfurt and
Genoa last year where the Ford Motor