APRIL | PREVIEW
changed. This is how we came up with the ideas to
include a court pack and offer a concierge service.
Who led the build project and what were the build
challenges?
As you can imagine, there are several build
challenges with a project such as this. If we
concentrate on The Rosewater Pavilion, we are
working off a main road, next to residential properties,
operating with a short six week build time and on
existing tennis courts. Historically, Gate 10 hasn’t
been used and we were keen to open this up – we are
offering guests a true VIP experience as they pass
through the beautiful gates and glimpse a view into
the grounds. Using this meant that we changed the
orientation of the structure.
Due to differing ground levels, the structure is
linked by a clad staircase that spans the levels but
feels seamlessly connected to the main structure.
To assist the culinary teams, new services have
permanently been installed such as gas and power.
Working alongside the Estates Team at AELTC has
been fantastic. Their technical and detailed knowledge
of the site and willingness to embrace the new facility
has been second to none. A project such as this simply
wouldn’t be achievable without their input and our
trusted design partner, Detail.
What sort of menus are we going to see?
The menu tasting was exceptionally successful
with some outstanding dishes inspired exclusively
with British ingredients. The a la carte menu will be
offering such dishes as; Poached Native Lobster, broad
bean and pea fricassee with cucumber and apple,
Wye Valley Asparagus, Smoked Jersey potatoes, fresh
peas and Confit Burford brown egg yolk, Oak church
farm Cherries, Toasted Almond sponge, Almond ice
cream. They sing of summer, are fresh and presented
beautifully. These will be accompanied by wines
paired to each dish as well as inspired cocktails and
perrys.
How have you stepped up the hospitality offering?
We have been very clear in differentiating the
three hospitality levels within Wimbledon. Superior
and concierge service comes as standard, but by
differentiating style, space, mood, proximity to seat,
seat location and privacy they all differ. These levels
allow the customer to define the experience that best
suits their entertaining requirements and choose
hospitality with confidence.
Our 30+ year heritage at this event, our multi award
winning experiences and our innate desire to innovate
makes for the perfect mix to pre-empt customer
needs and exceed expectations. We are really excited
to welcome our guests to The Championships,
Wimbledon this year.
The Championships, Wimbledon take place at the All
England Lawn Tennis Club from 1-14 July
event w i f i . com
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