APRIL | TRENDING
Points of view …
Is London problematic for events?
Going out into the provinces means events teams no longer work as they did. Devolution means local authorities outide London are looking to work with companies that do what they did in-house. People are much more discerning nowadays.
- Liz Hobbs, Liz Hobbs Group
How hardcore festies learn about music festivals
54 % Radio or TV
46 % A friend
52 %
From a ticketing provider
53 %
From an artist
50 % Social Media
45 % Online ad population, so brand budgets are not as big. �ssociations are set up nationally and provincially, like the �anadian �ssociation for the �dvancement of Music � the �rts� in association with �anadian Music �eek ��M��. �ach province has its own provincial association.”
It’ s an ethos that Britain can learn from, adds �lan Miller, chairman of The �ight Time �ndustries �ssociation ��T���. �Marketing �ritain isn’ t about ship building and coal mining. �ustin, �ashville and �eattle brand themselves around destination activity – and Vegas is recognised for hotels, hospitality, and include the events sector as part of what they do.”
There’ s a lot more events, and they are more regulated, but they are better and audiences are much larger than they used to be. However, audiences want new experiences.
- Gareth Cooper, Broadwick Live
Working within a licence takes experienced operators. Be respectful to the community and adhere to the local regulations. Authorities need events that enrich the area. All Points East is a gamechanger for London and we’ re expanding the London music market. Local authorities want to see consolidation and less disruption. We feel we can offer more to the community.
- Colin Chapple, AEG Live
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