APRIL | TRENDING
Points of view …
Is London problematic for events ?
Going out into the provinces means events teams no longer work as they did . Devolution means local authorities outide London are looking to work with companies that do what they did in-house . People are much more discerning nowadays .
- Liz Hobbs , Liz Hobbs Group
How hardcore festies learn about music festivals
54 % Radio or TV
46 % A friend
52 %
From a ticketing provider
53 %
From an artist
50 % Social Media
45 % Online ad population , so brand budgets are not as big . �ssociations are set up nationally and provincially , like the �anadian �ssociation for the �dvancement of Music � the �rts� in association with �anadian Music �eek ��M�� . �ach province has its own provincial association .”
It ’ s an ethos that Britain can learn from , adds �lan Miller , chairman of The �ight Time �ndustries �ssociation ��T��� . �Marketing �ritain isn ’ t about ship building and coal mining . �ustin , �ashville and �eattle brand themselves around destination activity – and Vegas is recognised for hotels , hospitality , and include the events sector as part of what they do .”
There ’ s a lot more events , and they are more regulated , but they are better and audiences are much larger than they used to be . However , audiences want new experiences .
- Gareth Cooper , Broadwick Live
Working within a licence takes experienced operators . Be respectful to the community and adhere to the local regulations . Authorities need events that enrich the area . All Points East is a gamechanger for London and we ’ re expanding the London music market . Local authorities want to see consolidation and less disruption . We feel we can offer more to the community .
- Colin Chapple , AEG Live
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