APRIL | REVIEW
fundraising for the charity is made worthwhile when I see the impact on all the children that we support and their families .”
Hannah Pierce , head of events , �oundhouse added� ��ach year , the Fabulous Fund Fair pushes the boundaries of what an event at the Roundhouse can look like - their theming , catering , production is always second�to�none . The �ecipe again was the approved caterer .”
Organiser overview Timebased ’ s COO Jane Baker runs down the event ’ s challenges ...
The pitch� �The three�way pitch began in �uly . Timebased was appointed agency partner in �ovember ��1� .
Biggest challenge : “ The planning timeline . �H� launched the �und �air in �ew �ork in ��1� with a themed event on Halloween . �ith the same client team responsible for both projects , the focus turned to London only after the ��� event wrapped up . �ith the �hristmas holidays factored in , leaving eleven working weeks to design and produce the event from start to finish . �t was certainly a challenge .”
�ey highlight� �The creative storytelling remained true to the original pitch . �oundhouse offers such fle�ibility , so we could transform the arrival areas into a space ship , complete with costumed astronauts , check-in , bag drop and passport control . The
Below : Jodie Harsh on the decks
Event : London ’ s Fabulous Fund Fair , hosted by Natalia Vodianova Where : Roundhouse , London When : 20 February 8pm - late Organiser : Timebased
mezzanine was dressed as the observation deck with a feature cockpit and flight safety video starring �atalia herself . The reveal moment featured an operatic performance of The Fifth Element theme plus a kabuki drop that revealed the flying chairs centrepiece ride . � circular truss complete with flashing lights and haze represented the space ship landing on Planet Fund Fair – a fun and fabulous mix of games , costumed aliens , food stalls , performances and D� sets .”
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