APRIL | REVIEW
fundraising for the charity is made worthwhile when I see the impact on all the children that we support and their families.”
Hannah Pierce, head of events, �oundhouse added� ��ach year, the Fabulous Fund Fair pushes the boundaries of what an event at the Roundhouse can look like- their theming, catering, production is always second�to�none. The �ecipe again was the approved caterer.”
Organiser overview Timebased’ s COO Jane Baker runs down the event’ s challenges...
The pitch� �The three�way pitch began in �uly. Timebased was appointed agency partner in �ovember ��1�.
Biggest challenge:“ The planning timeline. �H� launched the �und �air in �ew �ork in ��1� with a themed event on Halloween. �ith the same client team responsible for both projects, the focus turned to London only after the ��� event wrapped up. �ith the �hristmas holidays factored in, leaving eleven working weeks to design and produce the event from start to finish. �t was certainly a challenge.”
�ey highlight� �The creative storytelling remained true to the original pitch. �oundhouse offers such fle�ibility, so we could transform the arrival areas into a space ship, complete with costumed astronauts, check-in, bag drop and passport control. The
Below: Jodie Harsh on the decks
Event: London’ s Fabulous Fund Fair, hosted by Natalia Vodianova Where: Roundhouse, London When: 20 February 8pm- late Organiser: Timebased
mezzanine was dressed as the observation deck with a feature cockpit and flight safety video starring �atalia herself. The reveal moment featured an operatic performance of The Fifth Element theme plus a kabuki drop that revealed the flying chairs centrepiece ride. � circular truss complete with flashing lights and haze represented the space ship landing on Planet Fund Fair – a fun and fabulous mix of games, costumed aliens, food stalls, performances and D� sets.”
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