Accelerate Experience Design with Design-driven innovation and Human-centred design approach Accelerate Experience Design | Page 78

CO-DESIGN IN ACTION
We were lucky to have Elisa Pozzi, the young entrepreneur of Zipo farm, to be our codesign user. Especially the location of co-design is right in the farm where she lives and
works with her family, so we get to know not only the journey associated from milk to
cheese, but to discover how environment, people, and objects nearby can interact with
this process.
Firstly we started by introducing the design game “A day in Zipo” for today and what
gadgets we can use together to play. It required very little explanation before we started
to play with Elisa’s journey as a cheese craftsman.
As you can see, the clock, avatars, emotions and markers are basic yet effective tool for
our co-designers to visualize what’s on their mind. It’s not a cold ping-pong interview
sessions that we asked question to receive answers. In the beginning, users might hesitate
to touch the tool but once the facilitator starts play with it, users follow naturally and it’s
exciting to see how they liberate their expressions and have fun while engaging themselves in the creation process. While users are constructing their stories during the play,
observation and probing is important for us to discover deeper insights.

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