Accelerate Experience Design with Design-driven innovation and Human-centred design approach Accelerate Experience Design | Page 6
Looking back to the definition of design in Latin “de + signare”, Krippendorff interpreted
design as “making sense (of
things)4”. Sense
making implies that design not only encom-
Strategic design uses the design approaches, processes and methods to enable a wide
range of disciplines and stakeholders to collaborate in order to create and implement
passes the utilitarian dimension deals with function and performance, but also another
shared visions 9. In terms of realizing a business value proposition into meaningful and
equally important dimension concerns symbols, identity and emotions - in other words,
mindful experience design, I started a project as experiment in order to:
meanings 5.
• explore new meanings of “Craftsmanship” via design-driven innovation
Based on Roberto Verganti’s finding, meanings result from interaction between user and
product while the meaning of a product can change significantly over time, although the
• embody experience design via human-centered design
object remains unchanged6 . Meaning, hence, shares similar characteristics with experience which occurs within any individual who has been engaged on an emotional, physical, intellectual, or even spiritual level: no two people can have the same
Project Debriefing: Craftventure
experience7.
Prologue of this project started at a event CCAlps Creative Camp10 held in Milan Italy
A new lens to connect design and business
during 2013. Lombardy Creative Camp is inspired to the Europe 2020 strategy and is
focused on multimedia/communication, fashion and service design in order to collect
While companies are seeking for secret ingredients to be more competitive, experience
project ideas for EXPO 2015 ahead. For service design subject, the mission is to develop
design is taking a more systematic approach to how design and business look at oppor-
new services for EXPO 2015 to promote sustainability through new forms of