Accelerate Experience Design with Design-driven innovation and Human-centred design approach Accelerate Experience Design | Page 57

SERVICE CLAIM AND VISION POSTER
Although vision poster is ver y similar to adver tisement poster and is usually considered as one type of solutions, it demands clear synthesis in one
picture with a claim to summar ize the main idea of the solution. It has to
be provoking, effective and under standable .
As vision poster is used to communicate to stakeholder s who help for m
the product-ser vice system instead of end user s, it has to inter pret collabor ator values to per suade the for ming of alliance . The selected vision
poster is one example:

Brainstorming the Craftventure’s service claim

57