Accelerate Experience Design with Design-driven innovation and Human-centred design approach Accelerate Experience Design

CRITERIA FOR SELECTION When it comes to selection, there’s indeed no thumb of rule to follow. Each company has its own practice considering the following factors: EMBODY This phase requires each scenario to be analyzed in depth using speciﬁc tools, such as Metaphors, Personas, Story-telling, etc. in order to reinforce and enhance positively, with • desirability (how attractive it can lead to a person’s course of action) explicit and applicable ideas, the concepts developed within each scenarios 23. • feasibility (whether technology is possible to fulﬁll) As I will use human-centered design methods to develop the selected scenario, the activity of this phase will not be emphasize, instead, the activity will be exercised during the • viability (if business can afford to make it a success, considering resources and risks) following Observation, Analysis, Synthesis and Development phase. Considering those are future scenarios, no matter it’s a exciting company or a new start up team, the ability to bear risk are crucial. There are plenty innovation management frameworks that shows what factors decision making shall consider. I leveraged Alessi’s Formula of Success framework as it shows not only factor that lever the decision but also the ﬁnal risk this decision implies. According to Alberto Alessi22, the Formula of Success contains four factors: function, price, sensation/memory/imagination and communication/language. All factors contribute to consumer’s purchasing journey, from arising their interest to committing to purchase. These formula represents a good design doesn’t only consider form and function, but also meaning and language. Consider this is a startup project aiming to implement scenarios representing new meanings as well as to be self-sustained, after evaluating each design scenarios based on this framework, there are two scenarios, LIFESTYLE SKETCHING and FABU-LABS DESIRE selected to proceed with embody step. McKinsey Quarterly. (n.d.). Managing innovation: Pages from Alessi’s handbook. Retrieved from https://www.google.com.tw/search?q=alessi+formula+of+success&oq=alessi+formula+of+success&aqs=chrome..69i57j69i60j0.3327j0j7&sourceid=chrome&espv=210&es_sm=91&ie=UTF-8 22 23 School of Management, P. di M. (n.d.). Enlighting Workshop: new business models. Retrieved from http://www.mip.polimi.it/mip/en/Executive-Education/case-history/Industry/Enlighting-Workshop--new-business-models-.html 26

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