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Brief Exercise 13-8
Vertical analysis (common-size) percentages for Pharoah Company’s
sales revenue, cost of goods sold, and expenses are listed here.
Vertical Analysis
2017
2016
2015
Calculate Pharoah’s net income as a percent of sales.

Brief Exercise 13-9 (Essay)

Horizontal analysis (trend analysis) percentages for Phoenix
Company’s sales revenue, cost of goods sold, and expenses are listed
here.
Horizontal Analysis
2017
2016
2015
Sales revenue
96.2 %
100.0 %
Cost of goods sold
101.0
98.0
100.0
Expenses
105.6
100.0

104.8 %

95.4