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As the representative from your accounting firm or practice, you are in
charge of stock market analysis that will be presented to clients as part
of professional consultation process. One of your high-profile clients
is trying to determine the possible investment potential between two
companies. However, before you can recommend investments to
clients, you need to familiarize yourself with the background of the
companies, analyze stock trends, research current events, and analyze
financial statements. Select one (1) pair of these companies and
conduct your analysis.
Pepsi versus Coca Cola, or Amazon versus eBay·
Write an eight to ten (8-10) page paper in which you:
1. Analyze each company’s history, product / services, major
customers, major suppliers, and leadership and provide a synopsis of
each company.
2. Based on the stock price for the timeline listed below, present a
graph that illustrates the stock price of each company. Indicate
conclusions that can be drawn based on the trend:
a. The day of its initial public offering
b. January 1, 2012
c. January 1, 2011
d. January 1, 2010
3. Research and summarize at least two (2) news events (this may
include mergers, acquisitions, or political issues) that occurred from
2010 to the present day and the potential impact on the stock price of
each company. Indicate how this influences your investment decision
related to the company.