ACC 304 help A Guide to career/Snaptutorial ACC 304 help A Guide to career/Snaptutorial | Page 119

b. Consulting fees. c. Research and development fees. d. Design costs. 40. In a business combination, companies record identifiable intangible assets that they can reliably measure. All other intangible assets, too difficult to identify or measure, are recorded as: a. other assets. b. indirect costs. c. goodwill. d. direct costs. 41. Goodwill may be recorded when: a. it is identified within a company. b. one company acquires another in a business combination. c. the fair value of a company’s assets exceeds their cost. d. a company has exceptional customer relations. 42. When a new company is acquired, which of these intangible assets, unrecorded on the acquired company’s books, might be recorded in addition to goodwill? a. A brand name.