MEET THE ACAMS STAFF
Clare Carr:
Guiding ACAMS’ marketing strategy
ACAMS Today sat down with Clare Carr, vice president of marketing, leading the global marketing team at ACAMS. Prior to ACAMS, Carr worked in marketing at early-stage start-ups, most recently as the vice president of marketing at Chief, a leadership network for executive women.
Carr has built marketing teams for mission-driven organizations spanning sectors including renewable energy, software and analytics, and education. She is the board chair for Forge, a nonprofit that provides college students with practical skills and internships that help them make the leap out of school and into a career.
She is based in Washington, D. C., with her husband and two children.
ACAMS Today( AT): What drew you to work for ACAMS?
Clare Carr( CC): ACAMS stood out to me right away because of its alignment between mission and business goals. ACAMS’ global impact, the trust it has from the anti-financial crime community and the integrity of its leadership team convinced me that it was a place where I could align my personal values to my professional skills.
I also saw an opportunity to help shape our company’ s story during a time of rapid technological change. I recently read an article where the author noted that when marketing is done well, it makes its audience feel seen, heard and recognized. I wanted the opportunity
96 acamstoday. org