Academy of Digital Doctors Journal Edition 1 | Page 8

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ACADEMY OF DIGITAL DOCTORS JOURNAL

HOW PATIENTS CHOOSE DOCTORS:

A NEUROSCIENTIST’S VIEW
What goes into making a great practice? Knowledge about medicine? Experience? Any other super
power? Why are certain doctors able to attract more patients to their practice and build a loyal base.
There is a huge gap in understanding how patients choose doctors. While there might be no definite
answer to explain every choice, let us attempt to shed light on one of the most important aspects of
running a successful practice.