It was with excitement and enthusiasm that I took the Academy League brand to the UK to launch the professional field testing solutions.
Professional field testing is an area of sports
science that has little control or monitoring
globally and with the support of SportTesting
Inc, Academy League has been expanding the
knowledge base and importance of accurate,
unbiased testing internationally.
With controlled combines taking place
throughout Canada, North America and Australia,
the UK was the next target market with Academy
League officially launching at the Elite Sports
Performance Expo in London, England in June.
The expo catered for all aspects of performance as
the "ultimate showcase of technology, training
techniques, analysis software, nutrition and equipment" and saw leaders from almost all sporting codes attending the exhibits and forums.
During the first day I had the privilege to lead a discussion on "Performance Data Essentials" in the main theatre offering advice on the importance of accurate data collection and the relevance of the results. This conversation was met with considerable support by the audience and highlighted some significant areas of misunderstanding in the management of data for talent identification and development.
Academy League as an organisation was designed from the base upwards in the format of franchising globally and the opporutunities for alliances to expand the network in England were very satisfactory with interest on a delivery perspective from federations including the English FA.
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Graham in Bournmouth, England