Sponsor News
Dragons Sports Signs On
The Absa RUN YOUR CITY Series is delighted to announce a new partnership with Dragons Sports in 2023 .
Stillwater Sports , South Africa ’ s leading road running and cycling events agency , has announced an exciting partnership with Dragons Sports , that will see some of South Africa ’ s most prestigious sporting events partner with three prominent cycling brands in South Africa . Dragons Sports is the distributor of an exciting range of products in South Africa , including the premier bike brands GIANT and LIV , as well as the exciting brand , AVALANCHE .
“ The Stillwater Sports team is over the moon with this association . Being based in Stellenbosch , in the hub of mountain biking in Africa , we believe we can assist GIANT , LIV and AVALANCHE with their market positioning and expansion . We have so many exciting initiatives that will offer new opportunities to riders and will benefit their experience of the trails , so we can ’ t wait to get started ,” says Michael Meyer , Managing Director of Stillwater Sports .
Long-term Vision
The three-year agreement will see GIANT , LIV and AVALANCHE partner with the cycling calendar of Stillwater Sports , which includes a number of longstanding and successful events , but will also see a calendar of smaller , more informal events being launched . In addition , AVALANCHE will use the full running platform of Stillwater Sports to promote the AVALANCHE brand to novice and commuter cyclists .
“ This is a creative and innovative step in sports marketing ” continues Meyer . “ In all our mass participation running events we see a huge crossover with cycling , and exposing our runners to the latest cycling products will assist them to make the right choices as they expand their healthy lifestyles to include cross-training in the form of cycling . We are also aware that as runners age , they like to substitute running sessions with cycling sessions .”
Commenting on the association , Dragons Sports CEO Andrew Cattell says , “ Dragons Sports strives to be at the cutting edge of South African sporting participation . Our aim is to show off our fantastic brands and products , where our target rider plays . Our partnership with Stillwater Sports will ensure that this is achieved . In addition , we want to play our role in growing the city commuter trend in South Africa , and this association also talks to that commitment .”
The association between Dragon Sports and Stillwater Sports will commence with the Absa RUN YOUR CITY CAPE TOWN 10K on Sunday 14 May . Entrants can look forward to various fantastic promotions and prizes that will be up for grabs . More info at www . avalanchebikes . co . za .
48 Run Your City Series